Villa Park is one of the oldest and most famous stadiums in Europe. The club’s home since 1897, the ground sits in the shadow of the Jacobean stately home Aston Hall.

It is no stranger to major events, either, having hosted matches at both the 1966 World Cup and the European Championships in 1996. But it is not just football that has graced our spiritual home.

Villa Park has also been the setting for concerts from music stars such as Bruce Springsteen, Barry White, Duran Duran, Take That and Bon Jovi.


28 April 2022

9:00am to 3:30pm


Villa Park, Trinity Rd,

Birmingham, B6 6HE


Villa Park is providing complimentary car parking for all delegates.

Travel by train

The nearest train station to Villa Park is Witton (approx. 5mins on foot).

Trains from Birmingham New Street Station to Witton Witton Station run approx. every 30mins. We recommend planning your train journey by visiting West Midlands Railway.

Travel by bus

The main bus routes serving Villa Park are the 7, 11A and 11C alight at Witton Square for the Stadium. Services 65 and 67 also operate within walking distance of Villa Park please alight at Aston Railway Station. To check bus timetable information for these routes, please click here.


If you require assistance with sourcing accommodation in Birmingham, you can contact West Midlands Growth Company.

Telephone: 0121 202 5100


Website:  Accommodation in Birmingham | Book Your Stay – Visit Birmingham

Covid-19 Measures

Before the event

Arrange your testing in advance

Plan ahead to make sure you know where you are going and what you need to do in order to contribute to the safety and awareness of yourself and other attendees.

In line with manufacturing best practice, all attendees will need to demonstrate proof of COVID-19 status on arrival at the event. You will not be admitted if you can’t show one of the following:

  • A negative lateral flow result
  • A negative PCR result

The negative lateral flow test must be reported to the NHS website or app (separate to the track and trace app) and the result shown via the NHS app SMS text or email. We recommend that you bring additional tests with you when you travel.

Stay home if you are unwell

If you are suffering from any fever or other Covid-19 symptoms before the event, then please make sure you stay at home and follow the current government guidance.

During the event

Your safety is of utmost importance to us, so during the event we ask that you follow the below requirements in order to collaboratively do what you can to help minimise any risk.

Wristband colour coding

We will be providing colour coded wristbands for our attendees to communicate how comfortable they are with interaction with others in response to COVID-19 lifted restrictions.

  • Green – I’m happy to mix and am open to contact
  • Amber – Happy to fist bump but let’s be careful
  • Red – I’d like to talk but do not feel comfortable touching, please give me some distance

Face Masks

We do encourage you to wear face masks, but as per government advice these are no longer compulsory. We do, however, urge you to wear a mask when in high density areas and whilst queueing for food.


Hand sanitisers will be readily available throughout the venue. We encourage you to also bring our own sanitiser to apply when you enter and leave conference room. Please continue to follow guidance and wash your hands frequently.

Physical Distancing

Due to the lifted restrictions, there will be normal seating within the conference room, but we will also be providing more socially distanced areas for those who would be more comfortable with this. We encourage you to please maintain a safe distance from other attendees throughout the event.


To keep a fresh air circulation moving during the event, there will be an increase in ventilation in line with government advice.


We will uphold the highest standards of cleaning throughout the event and ask that you contribute to this by being mindful of what you dispose of and where.

Contact us

If you are interested in partnership opportunities or for any other inquires, please get in touch with us.