Sam Saunders

Sam Saunders is a chartered engineer and Head of Data Strategy Manager and Product Management at Dyson. Before moving into strategy, Sam worked in various Design Engineering roles, gaining experience across a number of stages of the product development lifecycle – from technology research to pre-production design optimisation.

Having first gained experience in general product/commercial strategy, Sam chose to specialise in Data Strategy after seeing first-hand the frustrations resulting from poorly applied data capability, and the transformative potential of well-applied capabilities. His key focus at Dyson is to prospect, scope, and secure backing for new data and analytics opportunities, ensuring efforts are aligned to wider business priorities.